Design, develop, and launch a follow-up to the successful Singer Sew It Goes sewing storage and starter kit. The product is targeted at users who need basic sewing storage and supplies for small at- home fabric care and repair. It should be portable, yet functional on a craft table, featuring storage drawers and 360° accessible multi- function organization. The design must align with Singer’s visual brand language and build on the Sew It Goes aesthetic. Thoughtful design touch-points should be included to help the product stand out in a competitive sewing storage market.