Refresh an existing small kitchen appliance platform with a focus on color, material, and finish as the primary differentiator. The line should target the opening price point market, maintaining an MSRP under $19.99, while delivering cohesive visual appeal and functionality. The final product lineup must reflect Kenmore’s established visual brand language yet resonate with college-aged and young adult consumers. Benchmark against leading budget-friendly competitors to ensure competitive features and perceived value.